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Turning a popular president’s mandate into an absolute parliamentary majority.

Intro

The country’s President; the party’s former leader enjoyed the support of around 60% of our online panel. Yet only about 40% of voters said they would choose the party itself. Popularity does not transfer by itself: the party needed an absolute majority, on a compressed snap-election timeline.

We deployed research, communications and mobilization as one system. Our proprietary online panel ran one survey per week six surveys distilled into five strategic briefs while the Monitoring Room tracked 17 political brands across 180 online sources. When candidates drifted into policy detail mid-campaign and the numbers slipped, the data caught it immediately: we re-centered everything on a single idea this party is the President’s team and vote intention climbed from 41.1% to 45.3% in thirty days. A 10-part video series introduced the first ten laws the party would pass, and our Day of Vote platform ran the entire election-day operation: 2,224 electoral units, 4,847 users across four roles, results filed in real time from 613 units and diaspora stations abroad.

Services

Research & polling
Message strategy
Day-of-Vote operation

Turning a popular president’s mandate into an absolute parliamentary majority.

Intro

The country’s President; the party’s former leader enjoyed the support of around 60% of our online panel. Yet only about 40% of voters said they would choose the party itself. Popularity does not transfer by itself: the party needed an absolute majority, on a compressed snap-election timeline.

We deployed research, communications and mobilization as one system. Our proprietary online panel ran one survey per week six surveys distilled into five strategic briefs while the Monitoring Room tracked 17 political brands across 180 online sources. When candidates drifted into policy detail mid-campaign and the numbers slipped, the data caught it immediately: we re-centered everything on a single idea this party is the President’s team and vote intention climbed from 41.1% to 45.3% in thirty days. A 10-part video series introduced the first ten laws the party would pass, and our Day of Vote platform ran the entire election-day operation: 2,224 electoral units, 4,847 users across four roles, results filed in real time from 613 units and diaspora stations abroad.

Services

Research & polling
Message strategy
Day-of-Vote operation

Date

Jun 2021

Client

Parliamentary

Industry

Snap Parliamentary Elections

Timeline

6 Months

The Challenge

The Undecided were largely supporters of the President who were not yet convinced the party could rise to the challenge.

Taglines tested to near-unanimity the strongest, an anti-corruption message, scored 83.3% complete identification. Over the final month the campaign attracted over 5% of the Undecided, while the party’s share of voice outpaced its main rival through the decisive stretch. It ended at 52.8% of the vote and 63 of 101 seats.

By the numbers

+%

Of the national vote a historic score

+%

Of the national vote a historic score

x

Of 101 parliamentary seats; an absolute majority

x

Of 101 parliamentary seats; an absolute majority

+%

Growth in online mentions vs. the pre-campaign period

+%

Growth in online mentions vs. the pre-campaign period

Every message the campaign ran was tested before it ran. When our candidates drifted mid-campaign, the data caught it within days the correction won us the Undecided, and the President got her parliament.

Parliamentary Campaign, Eastern Europe /

Parliamentary

Every message the campaign ran was tested before it ran. When our candidates drifted mid-campaign, the data caught it within days the correction won us the Undecided, and the President got her parliament.

Parliamentary Campaign, Eastern Europe /

Parliamentary

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Bucharest (RO)--:--