This analytical and reporting tool will help you measure brand awareness, manage reputation and analyze the competition’s performance. Whether you need to do an audit, a research, to manage a PR crisis or to make a report, this tool allows you to assess how a brand is perceived.

Understand brand perception

Measure the awareness of a brand and the overall sentiment towards it, at any time, while also evaluating the impact of media outreach efforts.

Efficiently manage reputation

Spot a potential crisis before it becomes an actual crisis and prioritize your interventions, when and where it’s most needed. Quickly respond to feedback and public opinion and tailor your response according to the situation.
 

Understand where you stand against the competition

Find out the share of voice for multiple competitive brands, understand how your brand stacks up against its competitors and assess favourable and harmful associations.
 

Develop a comprehensive competitive analysis

Compare up to 6 brands, using the same criteria that are available when monitoring a single brand: channels, number of mentions, top sources, associated topics, content types, sentiment.

A tool to help you master targeted advertising and reach key audiences at the right place, at the right time, with the right message, based on a “profile of the online voter”.

Create segments of citizens

Interrogate online audiences and associate attributes and values to respondents. Create custom and lookalike audiences and target them with customized advertising.
 
Test key messages

The more segments of potential voters are created, the more diverse and targeted the communication efforts become. Through analytics, you are able to test key messages on a sample audience in order to further adapt your strategy and maximize the impact.
 
Access new advertising channels

In a context where Google, Facebook and Twitter restrict political campaigning, gaining access to new online marketing channels, offered by the online publishers’ private networks, is of vital importance.
 
Own the data

In the part, using Google and Facebook for digital political campaigning implied that the political actor could not maintain the ownership over the segmentation data generated through profiling. Through the use of publishers’ channels, the data stays with the political actor, enhancing the granularity of future profiling.

Make use of technology in order to maximize results from door-to-door canvassing campaigns and identifying sure voters, persuadable voters and opposition’s voters.

Organize and manage the teams

Structure and control the canvassing efforts of your team, keeping a close eye on the development of the door-to-door activity.
 
Map the electorate

Leverage technology in developing a map of the electorate and take actions based on the reliable map-based insights.
 
Assess results

Analyze canvassing results at any time and see what is happening in your campaign at a glance with map visualization.

A product designed to create and manage a database of voters and to mobilize them on Election Day, maximizing the probability of achieving the number of votes needed to win.

Efficiently manage users

Create accounts, set permissions and access levels, import databases, assign roles and communicate in real-time with users via email, SMS and in-app alerts. Anything you can think of, it’s already there.
 
Monitor and manage voters

Rapidly access data and reports about your voters, your competitors’ voters and your team’s activity. Filter all the reports by electoral unit and voter turnout and get access to actionable insights.
 
Customize the app

Modify the communication templates, your app domain, the visual identity elements and the type of data you need about the voters. Add other languages, to ease the work of your team members.

A comprehensive tool designed to collect data from polling stations about the voter turnout and parallel counting, based on mobile reports from observers and delegates.

Supervise the electoral process and forecast or challenge election results

Collect data through forms and access real-time reports in order to make early predictions on the final result. This gives you more time to coordinate PR efforts after the closing of polling stations.

Report issues or frauds

If something goes wrong in a polling station, your delegates are able to immediately flag it. This gives you the chance to offer an immediate response directly from the campaign headquarters and easily manage coordinated actions on election day.
 
Keep your delegates and observers informed

Provide your delegates with instant access to FAQ and key documents about the election, the candidates and the organization. Everything they need to know is one tap away.
 
Stay in touch with your team

Instead of sending countless messages on several channels, keep your communications for the last day of the campaign in one place. Communicate efficiently with all your delegates, monitor and manage all check-in points in every polling station. Rapidly contact your team, from both mobile & desktop and replace unavailable delegates with substitutes within minutes.

A complementary digital platform that brings together members, supporters and potential voters into one single community. Through engaging content, missions and mechanisms, the Engagement Room transforms users into volunteers and sure voters.

Motivate, activate and reward your supporters

Understand and visualize members’ activities in the community, reward them with points, which can be later transformed into symbolic or material prizes, ultimately boosting your voters’ engagement in the platform.

Keep the voters engaged through interactive articles

Design collections of dedicated interactive articles that support campaign actions and engage the community.

Recruit members on an ongoing basis

The recruitment module is a system that measures the performance of members’ invitations. It is integrated with the gamification module, rewarding the members for successful invitations.

Lead the conversation

The discussion module allows the community members to initiate and participate in discussions related to specific topics or issues.

Connect through the inbox

The integration of the community’s database with Connect Room makes it possible to send emails and in-app notifications to community members based on their behaviour and interaction with the platform.

An easy-to-use platform to help you maintain and nurture relationships with supporters and party members through continuous communication on multiple channels.

Create campaigns on multiple channels

Directly and effectively communicate with members and supporters on multiple channels.

Master granular segmentation

Mobilise voters and supporters to undertake specific initiatives through granular segmentation based on static attributes, role or behavioural data.

Design targeted campaigns

Use segmentation data as the foundation for targeted campaigns, designed for a particular attribute, date or gamification ranking.

Empower campaigns through automations

A built-in feature in Connect Room allows you to schedule in advance specific campaigns towards specific segments. The automations can be triggered by events, data or activity milestones.

A state-of-the-art reporting tool providing high-level information on all the people, in all the ecosystem’s databases, helping you plan the next steps in getting voters more involved in the campaign.

Integrate data from multiple sources

Enable a central view over the information by integrating data from numerous data sources.

Improve data quality

Decuplicate and enhance the data, removing repetitive and ambiguous data.

Access graphic reports

Visualise and easily understand the evolution and trends related to the campaign by transforming all data into graphics.

Drive up engagement

Offer insights to design the campaign strategy, by creating targeting segments and ultimately engaging them through tailor-made communication.

A one-of-a-kind internal management platform, designed to help you organize your party in all aspects. Take control over the political organization and digitalize all databases, communicate news & decisions at every level and access statistics and important information about your party branches and members at all times.

Gain complete oversight

Digitalize your database of members and get a clear perspective by replicating your party’s structure.

Communicate efficiently and better organize

Communicate news, decisions and events with your office and local party branches, irrespective of their location.

Access statistics and observe evolution

Analyze your party’s socio-demographics, view statistics on gender, age, ethnicity, income or education and keep track of your members’ and supporters’ activities, while gathering relevant personal information about them.

A product that gives the Campaign Director the ability to seamlessly manage a campaign in terms of planning specific activities and constantly assessing and  monitoring the workload and performance of the entire team.

Organize the campaign team

Create the structure of the campaign team, assign teams, roles and tasks and communicate effectively with the entire campaign team.

Monitor milestones and tasks

Create milestones, set deadlines, track progress and discuss in real-time with team members on specific tasks and subtasks.

Customize the app

Ease the work of your team by adding extra languages, customizing the templates for the communication campaigns or personalizing the visual identity of the domain.

A user-friendly interface for the Party Management Room that digitalizes the members database, optimizes the party structure, assigns people to branches, communicates decisions, gathers data and analyzes statistics.

Share positive content from external sources

Easily spread the good news and achieve a multiplication effect for positive communications related to your campaign.

Mobilize people for internal and external events

Keep your party members up to date on the party’s activities and engage with them for events where they need to participate. Grant members the access to campaigning resources like posters, leaflets or brochures.

Rapidly communicate announcements

Inform members about their local branch and its parent branches from higher levels, allowing them access to information about their leadership boards and giving them the opportunity to apply for vacancies. Make sure your announcements reach every person that may be concerned.

Organise polls and validate initiatives

Get reports on issues on a local or national level, assess your members’ views on different topics and validate leadership decisions through online polls.

Spread news from media platforms

Improve your social media presence by coordinating members’ activity on social media platforms, by sharing positive content and countering negative stories from external sources

Our proprietary solution allows our candidates and their campaign staff to understand voters in real time, delivering a precise snapshot of the current public opinion environment.

Online Polling

The novelty of our online polling solution lies in the heart of its operation.

It engages a selected online panel of citizens who are motivated to provide honest responses to a multitude of questionnaires. The panel is permanently refreshed and calibrated. This is how we can guarantee accuracy in tracking the pulse of public opinion.

VoterSimulator

The VoterSimulator is our proprietary machine-learning tool that approximates the behaviour of the population and makes predictions based on people typologies. The Artificial Intelligence model identifies typologies of potential voters based on the large number of data collected for each and every respondent.

CheckTheCrowd

CheckTheCrowd combines the wisdom of the crowd and Artificial Intelligence in order to generate accurate predictions about future events. We apply proprietary algorithms and methodology on predictions made by large groups of people to produce forecasts that have proven to be more accurate than those made by pundits.