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Deep dives into design thinking, creative process, and the intersection of business and aesthetics.
Compliance is now a campaign capability
Between 2024 and 2026, eleven jurisdictions passed binding rules on the use of AI in electoral communication. Five of those frameworks the EU AI Act’s electoral provisions, Brazil’s TSE resolutions, India’s ECI advisories, Kenya’s data-protection guidance, and the U.S. patchwork of state deepfake statutes will define what campaigns can and cannot deploy in the 2027 cycle.
Our review of enforcement actions to date shows a consistent pattern: regulators move fastest on synthetic media and slowest on targeting infrastructure. That asymmetry creates both risk and room to operate if you know where the lines actually sit.
The five frameworks, ranked by operational impact
Disclosure obligations are the common denominator. Every framework we assessed requires labelling of AI-generated persuasive content, but the definitions of “generated” differ enough that a single asset can be compliant in one market and sanctionable in another. Campaigns operating across borders need a single internal standard set to the strictest jurisdiction they touch.
The practical conclusion of this report: build the compliance review into the creative pipeline, not after it. Teams that treat legal review as a final gate lose an average of nine days per contested asset an eternity in the closing weeks of a race.
Compliance is now a campaign capability
Between 2024 and 2026, eleven jurisdictions passed binding rules on the use of AI in electoral communication. Five of those frameworks the EU AI Act’s electoral provisions, Brazil’s TSE resolutions, India’s ECI advisories, Kenya’s data-protection guidance, and the U.S. patchwork of state deepfake statutes will define what campaigns can and cannot deploy in the 2027 cycle.
Our review of enforcement actions to date shows a consistent pattern: regulators move fastest on synthetic media and slowest on targeting infrastructure. That asymmetry creates both risk and room to operate if you know where the lines actually sit.
The five frameworks, ranked by operational impact
Disclosure obligations are the common denominator. Every framework we assessed requires labelling of AI-generated persuasive content, but the definitions of “generated” differ enough that a single asset can be compliant in one market and sanctionable in another. Campaigns operating across borders need a single internal standard set to the strictest jurisdiction they touch.
The practical conclusion of this report: build the compliance review into the creative pipeline, not after it. Teams that treat legal review as a final gate lose an average of nine days per contested asset an eternity in the closing weeks of a race.